Vol. 297Every email you send can pay youPrice: $297
The Sponsor Gazette
Extra, extraAutomated Sponsor System EditionSteph Blake, Editor in Chief
Front page news

Business owner gets paid to send the emails she was already sending

The Automated Sponsor System turns your email list into an automated revenue stream with paid sponsorships, whether you have 100 or 100,000+ subscribers.

Sources confirm sponsors don't need the biggest list in the world. They need trust and alignment, and if you're showing up for your audience, you already have it.

The system collects sponsor details, approves them, sends their results, and asks for a testimonial, without anyone chasing anyone down. Readers report it runs quietly in the background.

I Want the Sponsor System →
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The Automated Sponsor System on laptop, tablet, phone, and desktop: the sponsor portal, stats dashboard, and booking calendar
PicturedThe sponsor portal, your stats dashboard, and the booking calendar, working on every screen.
CorrectionsSetting the record straight

Most business owners believe a few things that aren't true

Tap each one to read the correction.

Getting paid for your emails just takes a system that handles the moving pieces for you.

FeatureResults from the field
Exclusive

The exact system I used to sell sponsorships without working more hours

Reader success story
25Sponsor spots sold in her beta launch
I've already sold 4 of my email ad spots after launching them yesterday! Thank you so much for this system! The next morning: "It's actually 10 spots now!" Her latest update? 25 sold.
Claire P.
Claire P.Business Coach for Neurodivergent Online Entrepreneurs
Total sponsorships sold 223 every paid sponsor spot, start to today
Total sponsorship revenue $19,256.20 from emails I was already sending

Pulled live from my sponsorship dashboard

OpinionEveryone wins

This simple system is designed to…

💰 Add a new revenue streamAn additional revenue stream for your business that's automated.
📧 Pay you per emailGet paid every time you send an email.
🥳 Delight your sponsorsEffortless for sponsors to submit details, get approved, and see their stats live.
Who wins when you add sponsorships?

Your audience gets curated, aligned offers.

Your sponsors get more visibility in front of an audience that trusts you.

You get more cashflow, without launching new products or spending on ads.

The Data DeskWhy sponsors pay for email

You already own the most powerful advertising channel: your list

67%

of creators say sponsorships are their #1 way to monetize.

Sponsorships are the top model being used right now.
79.6%

of readers prefer free, ad-sponsored emails over paying for ad-free ones.

Your audience expects sponsors in emails.
16x

more likely to engage with email sponsorships than banner ads.

Brands are looking to pay for email placements.
$2.37

the average amount brands pay to acquire one email subscriber.

Even small, engaged lists have real value.
Then & NowNot more work. Less.

You're not adding to your to-do list. You're setting up something that runs for you

Flip the switch.

The old way
  • 😫Chasing sponsors for their details over email
  • 📋Tracking payments, dates, and copy in a messy spreadsheet
  • 📅Double-checking your calendar so two sponsors don't book the same day
  • 📈Pulling click stats and writing reports yourself
  • 💬Remembering to ask for a testimonial (and usually forgetting)
  • ⏰Collects sponsor details automatically
  • ✅Approves or declines with one click
  • 📅Booked dates disappear on their own
  • 📈Tracks clicks and sends sponsors their report
  • ❤️Requests a testimonial after every sponsorship
Letters to the EditorFrom real sponsors, in their own words

Most importantly, your sponsors will have a great experience

These sponsors booked spots in my emails through this exact system.

Paid for itself in 8 hours

The sponsorship paid for itself in just over 8 hours, and I now have people who are brand new to my email list that I am able to connect with. The whole portal area where we can check our stats is BRILLIANT!

Elizabeth H.Email sponsor

34 signups from one email

I got 45 clicks, leading to 34 signups for my bundle, which made up a whole 6% of my bundle signups. This was a WONDERFUL experience. Steph made the process so easy on my end, it was a breeze!

Megan G.Email sponsor

Sponsor turned system buyer

The automated system made it so easy, and I liked it so much that I bought the system from you! I especially liked the dashboard so I could see my results.

Heather R.
Heather R.Email sponsor

Still getting signups

It was easy to sign up and schedule a date that worked for us, and we have continued to see people grab our freebie.

Nicole N.Email sponsor

Seamless and easy

Overall sponsoring was seamless & easy. Everything was easy to submit, and the systems in place like the sponsor portal and results portal were very helpful.

Aimee B.Email sponsor
How It WorksSix steps, one edition

Six steps. Almost all of them run themselves

Step 1 · Automated

Payment is collected from the sponsor

They pick a spot and pay. No invoices, no back and forth.

Step 2 · Automated

The sponsor shares their info and books their date

Booked dates disappear automatically, so nobody double-books.

Step 3 · One click

You review and approve

They get access to their private portal. Do it automatically or by hand; I show you both.

Step 4 · You

You send the email with their spot

You get paid to send your normal marketing emails.

Step 5 · Automated

Two days later, the sponsor gets their results

Their numbers land in their inbox without you lifting a finger.

Step 6 · Automated

They share a testimonial and book again

Plus a few secret automation tricks happening behind the scenes.

Automate My Sponsors →
ClassifiedsAd space: now available

What could your ad space earn?

Paid sponsorships are repeatable, and many lists run them 3 to 5 times a week. Slide to see your own numbers.

$50 3
Potential per month$650About $7,800 a year from emails you're already sending.

Simple math on the numbers you choose, not a promise of results.

In This EditionEverything you get

This isn't a few templates. It's a complete system

Eight pages and five bonus inserts, all ready to use.

p. 1📖

Sponsor System Playbook

What to charge, how many sponsors per email, and how to sell your spots.

p. 2🎥

Step-by-step setup videos

Every piece of the system, walked through start to finish.

p. 3🗂️

Airtable Sponsorship Hub

Sponsors, payments, dates, and testimonials, all in one place.

p. 4🤖

10+ automations

They run the whole sponsorship process for you.

p. 5📊

Stats interface

See every number that matters at a glance.

p. 6📝

Sponsor form

Collects everything you need, with no retyping for sponsors.

p. 7💬

Testimonial form

Social proof that helps you sell your next spots.

p. 8✉️

Email templates

Every email, from confirmation to testimonial request.

Plus five bonus inserts
BONUS 1

📈 Sponsor dashboards

Custom click and performance tracking for each sponsor.

BONUS 2

🔗 Webhooks into Airtable

New sponsors land in Airtable automatically.

BONUS 3

⚡ Zapier task template

Your to-dos create themselves.

BONUS 4

✍️ Sponsor copy GPT prompt

Writes strategic, aligned copy for your sponsors.

BONUS 5

🔒 Private sponsor dashboard

Each sponsor sees their own details and data.

Now ShowingTake a tour

Take a tour of the whole system

A quick walk through everything waiting inside your portal, in under three minutes.

WatchThe Automated Sponsor System, step by step, exactly as you'll see it after you sign up.
Op-EdThe case for sponsorships

If you're not using paid sponsorships, you're leaving money on the table with every email

💸 Immediate cashflow

Without creating and launching new offers.

🤝 A trusted connector

You bring your audience aligned offers they'll actually want.

🔁 Repeatable

Run sponsorships 3 to 5 times a week, every week.

And instead of piecing it together yourself, you get the exact automated system, done for you.

SubscribeInstant, lifetime access

Get the Automated Sponsor System

One-time payment
$297
  • Instant access in your portal
  • Lifetime access to every template, video, and bonus
  • Set it up in an afternoon
Get Instant Access →

Pay in full, or use Klarna, PayPal, or Afterpay at checkout.

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A Note from the EditorWhy I built this
Steph Blake
Steph Blake, Editor in Chief

When I first started running sponsorships for my own email list, I didn't know if it would work.

My list wasn't massive, and I'd heard all the same doubts you probably have: "Do I need thousands of subscribers? Will anyone actually pay for this?"

But after testing, tweaking, and running the numbers, I sold 100 sponsorships in just 5 days.

That was my wake-up call. Sponsors don't care if you have the biggest list in the world. They care about trust and alignment.

And if you're showing up consistently for your audience, you already have what they want.

This is the same simple starting point I wish I had back then: an automated revenue stream for your list, no matter its size.

Steph
Ask the EditorYour questions, answered

Nope! Sponsors care more about trust and engagement than sheer size. Even a list of a few hundred people can generate revenue with this system if your audience is aligned.

No. Everything is ready for you the moment you sign up, so you can set it up on your own schedule.

You'll get instant access to the complete system in your Simple Business Suite™ portal as soon as you sign up!

Forever. You get lifetime access to all of the templates, videos, and bonuses, including any updates.

Not at all. You'll keep sending your usual content. The system just lets you add paid sponsorships to your existing emails, which means every email you send can earn you extra revenue.

That's exactly what the Sponsor System Playbook is for. It walks you through what to charge, how many sponsors to run per email, and how to promote your sponsorship spots to your own audience, network, or online communities to get sponsors in the door.

It's mostly one-time setup. Once your system is in place, it runs on autopilot: sponsors sign up, their info flows into Airtable, they get confirmation emails, their ad runs, they get a report, and you get paid. I still recommend reviewing your automations every so often to make sure they keep working properly.

This system was made with simplicity in mind. Everything is explained clearly, and quick videos walk you through importing templates, connecting your form, and customizing emails. If you can copy and paste, you can do this.

Both! Whether you sell digital products or services, you can use sponsorships in your emails.

You'll need Airtable on a plan that includes automations (the system runs on them) and Fillout (the free plan works). If you'd prefer to use Zapier instead of Airtable automations, you can do that too, and I share tutorials for both.

You'll also need a landing page tool and a way to collect payment. I use the Simple Business Suite™, but you can use whatever works for you. If you're a Suite user, you get the exact sales page and payment workflows.

Optional: a project management tool to keep manual tasks organized, and Switchy if you'd like to give sponsors detailed click reports.

Probably not. I show you how to use webhooks to add new sponsors to your Airtable base from your checkout tool. If your checkout tool doesn't allow webhooks, I show how to do it with Zapier on the free plan. Suite users get the completed webhook workflow, so Zapier isn't needed.

The optional sponsor click reports use Switchy (available as a lifetime deal on AppSumo), and that automation uses 3 Zapier steps, which needs a paid Zapier plan. You can also do it by hand; I show both ways.

I built the entire system from scratch in about 6 hours. Since the templates are done for you, it should only take 1 to 2 hours to link the tools, update the emails, and get everything live.

If you want personalized feedback or hands-on support, you can book a 1:1 private call with me here to review your setup. Not sure which option fits? Send me a message here and I'll point you in the right direction.

Send me a message here and ask away. I'm happy to help you figure out if this system is the right fit for you.

Because this is digital with instant access, refunds aren't available for any reason. If you're unsure whether it's right for you, reach out here before signing up.

All Simple Business Squad members get 50% off! Log in to your member portal to grab your coupon code. Not a Squad member yet? Click here to learn more and sign up.

Stop the presses

You're already sending emails. Now get paid for them.

Sell sponsorships confidently without the stress of managing it all by hand.

I Want the Sponsor System →
Steph Blake

Hey, I'm Steph Blake 👋

I'm that crazy woman who is obsessed with working less than 20 hours per week and making a full-time income... and I want to help make that possible for you too!

I've spent the last two decades guiding hundreds of businesses from scattered to streamlined, with strategies built on simplicity, efficiency, and intentional growth.

Oh, and I'm a mom to 2 boys with AuDHD. So when I say simple, I mean it.

  • 10+years in business
  • 1,000sbusinesses helped
  • 3brands founded
See what I'm building

Results shown are from Steph's own sponsorships and from individual buyers and sponsors. They are not typical or guaranteed. What you earn depends on your audience, offer, pricing, and effort. Industry statistics come from third-party sources.